Operation Designate is a national marketing campaign that will increase awareness among BDPA members and the general public so that BDPA Education & Technology Foundation (BETF) is considered and designated as the recipient of United Way At-Work Community Campaign donations.
BETF has partnered with Move My Mountain, LLC and Brandilly Creative + Marketing, LLC to launch their national awareness marketing campaign that will unfold over the next 6 months.
The vision is quickly becoming a reality with the engaged marketing team’s organized, targeted approach that will see real results! The approach incorporates traditional and new media tactics to utilize digital, computerized and networked information and communication technologies. Moving forward with streamlined, results-oriented messages, the campaign directly targets more than 30,000 connections using direct marketing and social media channels such as Twitter, FaceBook, blogs, and LinkedIn. The reach is expected to explode as the original connections spur a viral effect amongst their personal connections creating a historical BETF awareness effort.
Here you will find Operation Designate documents, news, marketing collateral and results.
Of course, you do not have to wait for the United Way Campaign! Make a secure donation online at anytime.